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Launched last summer as a product from the company’s R&D group, Zoosk Labs, Lively had adopted video from the get-go.
In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.
“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.
“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.
Bumble says it decided to hold the feature back because it would make more sense from an engineering perspective to launch it in the rebuilt app arriving this fall.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.(The videos imported from social networks can be longer than 30 seconds, Hinge notes.) Instead, Hinge believes support for videos will allow members to better show who they really are, by sharing fun or memorable moments and activities from their lives.Even beyond adding more photos and detail to your profile, Ginsberg said it helps to "give people a real glimpse into your life." Let them know you're a runner or a foodie, Ginsberg said, both so you have a better chance of ruling out people with incompatible lifestyles and attracting people who are similar.To be fair, the same logic — share more about yourself, get more dates — might not apply on other dating services where the demographic skews younger, and maybe not as interested in a long-term relationship.
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As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.